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I'll be honest... "Marketing" used to feel icky to me. Truly, "icky" is the best word I can come up with to describe the feeling! Everything I had ever learned about marketing, or heard about marketing, conjured up notions of being sneaky, manipulative... "Here's how you get people to buy!" I always got the sense that it was about tricking people into buying more of your services or products. That there wasn't much thought about the customer/consumer - it was all about drivin

This one is another article for small business owners (those well underway or those just getting started)! Or, really for anyone in a position where creating company policies is a part of the job (perhaps this is you?). An amazing way to learn is through experience. Direct experience. Sometimes? It's not so fun! It's not so fun to learn via the "you didn't know what you didn't know" route, as the saying (sort of) goes. That type of learning has by and large been the most prom

Welcome to the new Complete Tree Service blog! This is your tree service business owner and blogger (apparently!) - Katie! 👋 Yes, I am indeed a blogger because... I love writing . And, I wanted a space to write about both business-related and tree-care (and the like) content - for anyone who's interested! First of all, of course you'll be able to find tree-care (and the like) content here. That's what we're all about! But I also wanted to write about all things related to ru